Zerow in Berlin: The Success of the Pop-Up Showroom Dedicated to Luxury Deadstock Materials
From October 10th to 12th, 2025, Zerow stopped in Berlin with an exclusive pop-up showroom hosted by STUDIO183 , inside Bikini Berlin. Three days dedicated to the discovery of luxury deadstock fabrics and leathers , where international designers and brands were able to experience first-hand materials from the stocks of major fashion houses, fully traceable and ready to be reimagined in new sustainable creations.
The showroom was designed as a meeting place for sustainability, quality, and creativity . Over the three days, visitors had the opportunity to interact with the Zerow team and explore a selection of high-end materials, receiving personalized advice to identify the best solutions for their projects. It was a concrete opportunity to reflect on how circular fashion can transform into a creative and valuable opportunity.
A Brunch to Connect the Berlin Fashion Community
The most anticipated moment of the event was the Exclusive Designer Brunch on Saturday, October 11th: a gathering reserved for designers, artisans, and emerging brands that attracted great participation and widespread enthusiasm. Between the culinary offerings of PRAWNPRN & LAP , music, and informal conversations, the STUDIO183 space transformed into a place of authentic exchange and mutual inspiration.
The brunch represented much more than just a social gathering: it was an opportunity to forge real connections between professionals united by the desire to build a more sustainable future for fashion. Numerous designers were able to engage directly with the Zerow team, sharing experiences and design visions, and forging new collaborations destined to continue beyond the event.
Berlin, Key Stage of Zerow's International Journey
The pop-up at STUDIO183 marked a new milestone in Zerow 's international journey, which has long regarded Germany as a particularly receptive context for the dialogue between fashion and sustainability. After Zerow's first Berlin pop-up held in June at VORN – The Berlin Fashion Hub , returning to the city meant finding a curious, open-minded community deeply attentive to the issues of circularity .
The participation of numerous designers and brands confirmed the growing interest in a more conscious approach to the production and reuse of luxury materials. Berlin, with its creative energy and independent spirit, thus confirms itself as an ideal place to share experiences, build connections, and shape a new, more ethical and authentic way of thinking about fashion.
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