Zerow at Berlin Fashion Week: Sustainability and traceability at the VORN pop-up
From June 26 to July 5, 2025, Zerow brought its vision of sustainable fashion to Berlin with a pop-up showroom at VORN – The Berlin Fashion Hub, in the heart of Berlin Fashion Week. The event offered designers, brands, and enthusiasts the opportunity to discover exclusive, fully traceable materials and explore the future of circular fashion.
The Zerow Pop-Up in Berlin: A Unique Experience at Berlin Fashion Week
For its first time at Berlin Fashion Week, Zerow opened an exclusive pop-up showroom at VORN - The Berlin Fashion Hub, a modern and dynamic space located in the heart of BIKINI Berlin, designed to foster connections between designers, emerging brands, and industry professionals.
The pop-up offered visitors the opportunity to discover an exclusive selection of Zerow fully traceable materials: deadstock leathers and fabrics recovered from the unsold stock of major Italian luxury fashion houses. Visitors were able to experience the materials firsthand and explore the creative potential of recycling.
The atmosphere of curiosity and inspiration, combined with the excitement of Berlin Fashion Week, gave the project unparalleled visibility, confirming the importance of bringing sustainability to the forefront of international debate and promoting responsible practices in the fashion industry.
Zerow Materials: Traceability, Quality, and Sustainability at the Service of Fashion
The materials were the absolute protagonists of the pop-up. Zerow exhibited an exclusive selection of leathers and fabrics fully traceable and 100% circular. Premium materials sourced from the stocks of the most prestigious Italian luxury fashion houses. Fine craftsmanship, uncompromising quality, and Made in Italy supply chains make each item a unique resource, capable of combining aesthetics, innovation, and environmental responsibility.
Each item is accompanied by a digital circularity certificate, which certifies the material's origin, recovery process, and sustainability, offering full transparency throughout the entire supply chain and allowing designers to work with responsible and certified materials.
With over 10,000 items available online, Zerow today offers an archive of inspiration and creative possibilities for brands and designers who choose a more conscious fashion approach. A collection of representative materials was selected for Berlin, allowing visitors to appreciate their variety and quality up close. It's no coincidence that more than 2,000 designers and brands have already integrated Zerow materials into their collections, confirming how luxury and circularity can go hand in hand.
Circular Society: Zerow takes center stage at the summit for the circular future of fashion
Alongside the pop-up showroom, on July 1st, Zerow participated in CIRCULAR SOCIETY, the summit organized by VORN – The Berlin Fashion Hub, together with BHT Berlin, studio MM04, and Berlin Partner, included in the official calendar of Berlin Fashion Week. The event was an opportunity to bring startups, designers, established brands, and institutions together on regenerative fashion, through keynotes, panels, startup pitches, and curated showcases.
During the summit, Zerow took an active role, presenting its experience in luxury deadstock material recovery and digital traceability, demonstrating how every item can be transformed into a valuable resource for the creation of sustainable collections. Participation in Circular Society has allowed the brand to engage with other international organizations, explore key issues in circular fashion, and share best practices, further strengthening Zerow's role as a point of reference in the sustainable supply chain.
Why it's important to us
Zerow's double presence at Berlin Fashion Week was a valuable opportunity to advance its mission: demonstrating that circularity is not an abstract concept, but a concrete practice capable of generating quality, innovation, and new opportunities. creative.
These two experiences have allowed us to share the value of Made in Italy deadstock materials and engage with an international community that, like us, believes in a more responsible and regenerative future for fashion.
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