Canto primo

Canto Primo è A collective that brings together art, fashion, and sustainability, founded by illustrator Franco Zuculini and designers Lola Català and Carola Quaglia. The brand challenges the conventions of fashion and society, promoting the circular economy and recycling. Canto Primo designs entire collections using discarded materials, making the process more efficient and meaningful. Its philosophy is inclusive, with models that are not fixed in size and are gender-fluid, breaking down conventional barriers. Canto Primo represents a revolution in sustainable fashion, aiming for a future where fashion and art come together to celebrate individuality, reduce waste, and rewrite the concept of beauty.

Maledetta Suede Jacket:

Vintage suede jacket, repurposed to become your new statement piece. Redesigned with irregular snakeskin cutouts, a fur collar, and blue denim appliqués.
Cropped fit. This is a UNIQUE and unisex piece.

New Knitted Bomber Jacket:

This bomber jacket combines cozy white and black knitted wool with bold white leather cutouts, creating a contemporary and edgy look. The classic smoke collar adds a stylish nod to vintage flair. As winter approaches, this transformed wool bomber is the ultimate piece to keep you feeling unique and effortlessly cool in the chill.